{"id":8177,"date":"2019-07-16T11:07:32","date_gmt":"2019-07-16T09:07:32","guid":{"rendered":"http:\/\/localhost\/insights\/marketing-relation-client-digital\/"},"modified":"2024-12-06T11:37:18","modified_gmt":"2024-12-06T10:37:18","slug":"marketing-relation-client-digital","status":"publish","type":"insights","link":"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/","title":{"rendered":"Marketing et Relation Client"},"excerpt":{"rendered":"

Des tendances de fond bousculent les entreprises dans les relations clients entreprise \u00e0 consommateur et entreprise \u00e0 entreprise, et ce, dans l\u2019ensemble des march\u00e9s. Premi\u00e8rement, le d\u00e9veloppement des approches de \u00ab services \u00bb et leur \u00ab plateformisation \u00bb bouleversent les acteurs traditionnels, qui sont confront\u00e9s au risque de d\u00e9sinterm\u00e9diation.<\/p>\n","protected":false},"featured_media":51949,"template":"","genre":[2083],"class_list":["post-8177","insights","type-insights","status-publish","has-post-thumbnail","hentry","genre-article"],"acf":[],"yoast_head":"\nOur insights - Onepoint<\/title>\n<meta name=\"description\" content=\"La r\u00e9organisation du marketing et des op\u00e9rations client\u00a0: une n\u00e9cessit\u00e9 pour r\u00e9pondre aux nouveaux enjeux du march\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publications\" \/>\n<meta property=\"og:description\" content=\"La r\u00e9organisation du marketing et des op\u00e9rations client\u00a0: une n\u00e9cessit\u00e9 pour r\u00e9pondre aux nouveaux enjeux du march\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Onepoint\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/groupeonepoint\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-06T10:37:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.groupeonepoint.com\/wp-content\/uploads\/2024\/03\/market-compressed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@onepoint\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/\",\"url\":\"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/\",\"name\":\"Our insights - Onepoint\",\"isPartOf\":{\"@id\":\"https:\/\/www.groupeonepoint.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.groupeonepoint.com\/wp-content\/uploads\/2024\/03\/market-compressed.jpg\",\"datePublished\":\"2019-07-16T09:07:32+00:00\",\"dateModified\":\"2024-12-06T10:37:18+00:00\",\"description\":\"La r\u00e9organisation du marketing et des op\u00e9rations client\u00a0: une n\u00e9cessit\u00e9 pour r\u00e9pondre aux nouveaux enjeux du march\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/#primaryimage\",\"url\":\"https:\/\/www.groupeonepoint.com\/wp-content\/uploads\/2024\/03\/market-compressed.jpg\",\"contentUrl\":\"https:\/\/www.groupeonepoint.com\/wp-content\/uploads\/2024\/03\/market-compressed.jpg\",\"width\":1500,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.groupeonepoint.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publications\",\"item\":\"https:\/\/www.groupeonepoint.com\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing et Relation Client\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.groupeonepoint.com\/#website\",\"url\":\"https:\/\/www.groupeonepoint.com\/\",\"name\":\"Onepoint\",\"description\":\"Beyond the obvious\",\"publisher\":{\"@id\":\"https:\/\/www.groupeonepoint.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.groupeonepoint.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.groupeonepoint.com\/#organization\",\"name\":\"onepoint\",\"url\":\"https:\/\/www.groupeonepoint.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.groupeonepoint.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.groupeonepoint.com\/wp-content\/uploads\/2024\/04\/logo-dark-w-text.png\",\"contentUrl\":\"https:\/\/www.groupeonepoint.com\/wp-content\/uploads\/2024\/04\/logo-dark-w-text.png\",\"width\":458,\"height\":120,\"caption\":\"onepoint\"},\"image\":{\"@id\":\"https:\/\/www.groupeonepoint.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/groupeonepoint\",\"https:\/\/x.com\/onepoint\",\"https:\/\/www.instagram.com\/groupeonepoint\/\",\"https:\/\/www.linkedin.com\/company\/onepoint\/\",\"https:\/\/www.youtube.com\/channel\/UCZETEtcCLc597XzeWPMgbyQ\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Our insights - Onepoint","description":"La r\u00e9organisation du marketing et des op\u00e9rations client\u00a0: une n\u00e9cessit\u00e9 pour r\u00e9pondre aux nouveaux enjeux du march\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/","og_locale":"fr_FR","og_type":"article","og_title":"Publications","og_description":"La r\u00e9organisation du marketing et des op\u00e9rations client\u00a0: une n\u00e9cessit\u00e9 pour r\u00e9pondre aux nouveaux enjeux du march\u00e9.","og_url":"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/","og_site_name":"Onepoint","article_publisher":"https:\/\/www.facebook.com\/groupeonepoint","article_modified_time":"2024-12-06T10:37:18+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/www.groupeonepoint.com\/wp-content\/uploads\/2024\/03\/market-compressed.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@onepoint","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/","url":"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/","name":"Our insights - Onepoint","isPartOf":{"@id":"https:\/\/www.groupeonepoint.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/#primaryimage"},"image":{"@id":"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.groupeonepoint.com\/wp-content\/uploads\/2024\/03\/market-compressed.jpg","datePublished":"2019-07-16T09:07:32+00:00","dateModified":"2024-12-06T10:37:18+00:00","description":"La r\u00e9organisation du marketing et des op\u00e9rations client\u00a0: une n\u00e9cessit\u00e9 pour r\u00e9pondre aux nouveaux enjeux du march\u00e9.","breadcrumb":{"@id":"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/#primaryimage","url":"https:\/\/www.groupeonepoint.com\/wp-content\/uploads\/2024\/03\/market-compressed.jpg","contentUrl":"https:\/\/www.groupeonepoint.com\/wp-content\/uploads\/2024\/03\/market-compressed.jpg","width":1500,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.groupeonepoint.com\/fr\/publications\/marketing-relation-client-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.groupeonepoint.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Publications","item":"https:\/\/www.groupeonepoint.com\/insights\/"},{"@type":"ListItem","position":3,"name":"Marketing et Relation Client"}]},{"@type":"WebSite","@id":"https:\/\/www.groupeonepoint.com\/#website","url":"https:\/\/www.groupeonepoint.com\/","name":"Onepoint","description":"Beyond the obvious","publisher":{"@id":"https:\/\/www.groupeonepoint.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.groupeonepoint.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.groupeonepoint.com\/#organization","name":"onepoint","url":"https:\/\/www.groupeonepoint.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.groupeonepoint.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.groupeonepoint.com\/wp-content\/uploads\/2024\/04\/logo-dark-w-text.png","contentUrl":"https:\/\/www.groupeonepoint.com\/wp-content\/uploads\/2024\/04\/logo-dark-w-text.png","width":458,"height":120,"caption":"onepoint"},"image":{"@id":"https:\/\/www.groupeonepoint.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/groupeonepoint","https:\/\/x.com\/onepoint","https:\/\/www.instagram.com\/groupeonepoint\/","https:\/\/www.linkedin.com\/company\/onepoint\/","https:\/\/www.youtube.com\/channel\/UCZETEtcCLc597XzeWPMgbyQ"]}]}},"lang":"fr","translations":{"fr":8177},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.groupeonepoint.com\/wp-json\/wp\/v2\/insights\/8177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupeonepoint.com\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/www.groupeonepoint.com\/wp-json\/wp\/v2\/types\/insights"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupeonepoint.com\/wp-json\/wp\/v2\/media\/51949"}],"wp:attachment":[{"href":"https:\/\/www.groupeonepoint.com\/wp-json\/wp\/v2\/media?parent=8177"}],"wp:term":[{"taxonomy":"genre","embeddable":true,"href":"https:\/\/www.groupeonepoint.com\/wp-json\/wp\/v2\/genre?post=8177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}