{"id":11386168,"date":"2025-11-17T14:44:20","date_gmt":"2025-11-17T13:44:20","guid":{"rendered":"https:\/\/www.groupeonepoint.com\/?post_type=insights&p=11386168"},"modified":"2025-11-20T18:43:15","modified_gmt":"2025-11-20T17:43:15","slug":"barometre-2025-marketing-la-poste-x-onepoint","status":"publish","type":"insights","link":"https:\/\/www.groupeonepoint.com\/fr\/publications\/barometre-2025-marketing-la-poste-x-onepoint\/","title":{"rendered":"Barom\u00e8tre 2025 Marketing La Poste x Onepoint"},"excerpt":{"rendered":"

L\u2019\u00e9dition 2025 du Barom\u00e8tre Marketing La Poste x Onepoint explore comment les directions marketing transforment leurs pratiques et leurs performances face aux nouvelles technologies. Avec la participation de plus de 30 directions marketing \u00e0 ce benchmarking Marketing x IA.<\/p>\n","protected":false},"featured_media":11425244,"template":"","genre":[22],"class_list":["post-11386168","insights","type-insights","status-publish","has-post-thumbnail","hentry","genre-livre_blanc"],"acf":[],"yoast_head":"\nBarom\u00e8tre 2025 Marketing La Poste x Onepoint<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le Barom\u00e8tre Marketing 2025 et comment l\u2019IA transforme les pratiques et la performance des directions marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.groupeonepoint.com\/fr\/publications\/barometre-2025-marketing-la-poste-x-onepoint\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publications\" \/>\n<meta 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